Outside Online Magazine recently posted an article on social media titled “The Blatant Sexism of Fitness Stock Art”. They talked about the challenges of using stock photo agencies to find “non-creepy shots of women” for use in their magazine. For the piece they pulled images from various stock companies, images of women in various states of so-called fitness, but really more like soft porn. Pouty faces, oiled bodies, crotch shots, no one actually doing any real fitness. One woman was holding a tiny dumbbell pretending to do strength work and the photo draws your attention to her tiny shorts. She might as well have been holding a spatula in the kitchen or wearing an apron in Playboy.
Thank you for publishing this article Outside Magazine (and to Getty Images and the Women’s Sport Trust for announcing new guidelines to improve how women are portrayed). It inspired me to celebrate some of the many strong women I know, that grind it out in the gym, not wearing booty shorts or pouty faces, but real women that run businesses and have children. Women who can lift more weight than a lot of guys I know yet still remain feminine.
Being strong and fit doesn’t mean you’re no longer a woman or womanly. On the contrary, and quite frankly I believe strong women are here to stay.
And so today and every day I celebrate these women; someone’s mom, sister, daughter, partner, role model etc.
Strong is Beautiful – Always.